Creating momentum for change demands the challenge be articulated in symbols and actions that capture the imagination of others, calling them to join the movement towards a reimagined future. Events must be interpreted and given meaning in a way that calls into being a collective identity and invites belonging. The difficulties and challenges must be framed so as to identify the injustices and propose solutions.
When Malala Yousafzai began challenging discrimination against girls in education, she identified the burden that girls were forced to carry when they were excluded from education. Focusing on educational opportunities for girls through girls became a stimulus to broader activism that many, including global companies got involved in.
As I watched the Mukhtar Mai incident evolve when living in Pakistan, she developed a narrative for change by focussing on education for girls and boys. This is how she spoke about it: ‘When I began this journey into the legal system, a path from which there is no turning back, I’m hampered by my illiteracy and my status as a woman. Aside from my family, I have only one strength to call upon: my outrage.’ The government sort to silence her with money but she continued to frame the problem: ‘I don’t need a cheque … I need a school … a school for girls in my village. We don’t have one. If you really want to give me something then let me say this: I don’t need a cheque, but I do need a girls’ school for our village.’
Framing challenges must plot the intersecting issues and the way women navigate them in their everyday. ‘Women are neither uni-dimensional – defined only by gender or religious identity – nor silent and passive victims. Therefore women’s strategic responses to the complex web of influences that modulate their lives are as diverse as their realities. Strategies range from theological interpretations to a radical rejection of religion, from individual strategies of personal assertion and career development to formal lobbying and – sometimes – armed struggle. Some put primacy on class struggle, others on other factors. Many women identify with the larger global women’s movement that, itself, consists of multiple strands and tendencies; others reject such integration.’
Strategic choices give meaning to the issues and challenges, and become tools for mobilisation and action.
 Mai, M. (2006). In the Name of Honour. Great Britain: Virago Press. p. 30 & 56
 Shaheed, F. (2001c). Asian Women in Muslim Societies: Perspectives and Struggles. Asia-Pacific NGO Forum on B+10, Bangkok. p. 7